If your business mainly operates in the e-commerce space, you’ve probably collaborated with influencers. Perhaps, you’ve even built long-term partnerships with brand ambassadors to promote your products.
But have you ever considered putting their content front and center on your website? Or even creating a dedicated page (think of it as a Hall of Fame) for each of your best-performing influencers and brand ambassadors?
In this blog post, we’ll explore the benefits of creating galleries dedicated to a specific influencer or brand ambassador for your website, and show you how to make one with Cevoid.
But first, let’s touch upon the topic of creators. What exactly are influencers and brand ambassadors? And why should e-commerce brands collaborate with these creators?
Influencers—the stars of social media—are people with a significant following who can impact their audience’s opinions, behaviors, and purchasing decisions. They often create content related to a specific niche or topic and have a community of loyal followers who trust their recommendations.
Influencer marketing is an excellent strategy for visually-driven e-commerce brands, and there are many reasons to collaborate with influencers.
For one, influencers create high-quality content that showcases products in a visually appealing way. Relatable social proof sells, so it’s more likely their followers would be interested in buying the promoted products. Also, getting tagged or mentioned in influencer content helps e-commerce brands tap into the influencer’s follower base and reach new audiences.
Like influencers, brand ambassadors are typically chosen for their popularity and ability to connect with the brand’s target audience. They may be social media influencers, celebrities, industry experts, or even loyal customers of the brand with a large following.
But what does a brand ambassador do? A brand ambassador represents a brand and promotes its products to their audience. The main difference between influencers and brand ambassadors is that brand ambassadors build long-term partnerships with brands more often than influencers. Brand ambassadors are seen as individuals passionate about the brand and may receive special discounts, early access to new products, and other perks in exchange for promoting the brand on social media.
Brand ambassadors can help increase brand awareness, sales, and help build a stronger community around the brand. They can also provide valuable feedback to the brand about its products and customer needs.
See the table below for a visually pleasant comparison of the differences between influencers and brand ambassadors.
Brands that collaborate with influencers pay a pretty penny for their content. Usually, the costs cover the influencer putting the time and effort into creating a desired content piece and sharing it on the influencer’s social media account.
However, note that most influencer agreements give brands the right to use the content elsewhere—but rarely does anyone do that.
While an influencer’s post on their social media accounts can pay off, you can amplify these benefits by using the content in other marketing channels, such as emails and website content. After all, most often, brands have the right to reuse influencer content and are missing out by not using it anywhere else.
This is a common problem for e-commerce brands, so we’ve introduced influencer-dedicated galleries that you can put anywhere on your website. These galleries include all content from a specific influencer and can be used on sections or landing pages dedicated to that influencer. That way, you can effectively reuse your influencer content and show it off in the best light 24/7.
In this blog, we’ll refer to creator-specific galleries as influencer galleries; but know that you can put a specific brand ambassador, or any other creator in the spotlight with Cevoid.
Influencer galleries are a collection of user-generated content created by—as the name suggests—a specific influencer. These UGC galleries consist of photos, videos, or a combination of both media types, and can be displayed on your brand’s website to inspire visitors.
Influencer galleries are fantastic for promoting your products and increasing engagement within your brand community. Plus, by showcasing influencer content, you can illustrate the value of your products to your customers and curious bypassers.
Moreover, by sharing influencer content, you can build trust and credibility with your customers, as they see real—and most importantly, reliable—people using and enjoying your awesome products.
There are several benefits to creating influencer-specific galleries for your website. Let’s dive deeper and explore the advantages of putting a certain influencer or brand ambassador into the spotlight with Cevoid’s UGC galleries.
Featuring a specific influencer and brand ambassador on your website is a great way to inspire your customers and curious by-passers. Influencer galleries act as curated lookbooks that help your brand make a sale, and they’re particularly impactful when the featured influencer is well-known and leaves a positive impression on your target audience.
Who are you most likely to trust: a person you just met at a party or a childhood friend who’s been with you through thick and thin?
For most, it would be the latter one. And that is why long-term collaborations with specific influencers and brand ambassadors pay off. Showcasing your ongoing partnership with a particular influencer shows there’s more depth to your creator relationships than just a one-time paid promotion.
Any brand can get an influencer to create a paid content piece for them, but having repeated collaborations shows that the influencer sees true value in your product. Otherwise, the influencer wouldn’t be open to repeat collaboration. After all, their reputation is affected by the value they provide their followers.
Did you know that influencers’ credibility is also improved when they collaborate with brands that fit their niche? A credibility boost goes both ways: your influencers help you, and you help your influencers.
Consumers are more likely to trust recommendations from real people than brands and photoshoot models they have no personal connection with. User-generated content is more authentic and trustworthy than brand-created content because it comes from people who have used and enjoyed your products. However, influencer content takes social proof to the next level.
Influencers and brand ambassadors have established themselves as trusted sources in their respective niches, and by featuring them in your galleries, you show your customers that these trusted sources endorse your products. When potential customers see an influencer they admire enjoying your products, they can imagine themselves doing the same and are more likely to give your products a go.
Putting galleries with a particular influencer's or brand ambassador's content on your website shows potential customers that your products are popular and desirable. Plus, you also provide tangible evidence of their quality.
Creating an influencer gallery for your website with Cevoid is easy. Here’s how. 😉
First, head to the Community section tab on the Cevoid platform. Find the star you wish to create a dedicated gallery for and open up their member profile. Then, click More and click Create gallery.
Now it’s time to style!
Select layout and styling for your influencer-dedicated gallery just like you would with any other Cevoid UGC gallery.
Here’s an example of what an influencer-specific gallery can look like. Choose your desired layout, change up the colors, and pin your best-performing photos and videos.
Once you’ve perfected your UGC gallery featuring a specific influencer or brand ambassador, it’s time to embed it on your website. click Embed gallery in the top right corner.
Copy the <div> code and paste it into any coded page on your website where you want your gallery to appear.
If you need any assistance, take a look at our Help Center or contact us directly. We're always happy to help!
Showcasing any star creator in a dedicated UGC gallery has multiple benefits for e-commerce brands.
First off, creating a gallery featuring one particular influencer or brand ambassador is a fantastic way to inspire your website visitors and showcase your products in a way that oozes credibility. Also, these galleries provide strong social proof and make your product offering and brand feel more reliable.
And with Cevoid’s easy-to-use platform and community management tools, creating and embedding these galleries on your website is easy-peasy.
Let your best performers shine—it’s a win-win for everyone! 💜