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Influencer marketing has become an increasingly popular strategy among ecommerce brands. Data suggests that in 2023 marketers plan on spending over 40% of their marketing budget on influencer marketing. And it’s easy to see why: influencer-generated content typically receives an average of 8 times more engagement than branded-made content. In fact, the influencer marketing industry has grown from $5 billion in 2018 to nearly $14 billion in 2021.

And it is predicted that the influencer marketing market size will reach $22.2 billion in 2025.

However, as influencer marketing continues to boom, authenticity remains the key to success, and this is where user-generated content (UGC) comes into play. By showcasing content created by customers who genuinely use and love the products, UGC can help brands achieve the level of authenticity that’s difficult to reach through paid influencers alone. 

In this blog, you’ll learn why ecommerce brands choose influencer marketing, what are the advantages of combining UGC and influencer content, and find out how these two marketing strategies can bring out the best in each other.

Influencer marketing is a marketing strategy that focuses on using—surprise, surprise—influencers to promote a brand and its products. 

But what is an influencer?
Influencers typically have a large following on social media platforms like Instagram, YouTube, or TikTok, and they can use their influence to affect their followers’ purchasing decisions.

They consistently share content relevant to their audience, earning their followers’ trust and attention.

What type of content do influencers make?
Influencers create promotional content related to their niche and share it on social media, such as:

tutorials, and other types of eye-catching digital content


Why do ecommerce brands collaborate with influencers?
One of the main reasons influencer marketing has become highly popular among ecommerce is the opportunity for brands to tap into the influencer’s large and engaged audience.

Who can be considered an influencer?
Influencers come from various backgrounds, including A-list celebrities, social media personalities, bloggers, and experts in specific fields. There is a wide range of people who are considered influencers. For example, Beyonce is an influencer; but your next-door neighbor with 25K followers on Instagram who promotes gym equipment is also an influencer.

Influencers are often categorized based on their follower count:

micro-influencers with 1,000—100,000 followers (like your gym neighbor)

macro-influencers with 100,000—1 million followers

mega-influencers with 1+ million followers (like Beyonce)

Note that follower count is not the only factor to consider when evaluating an influencer’s impact. The quality of their content and engagement with their audience is the most crucial indicator of their influence.

The biggest influencer marketing challenge in ecommerce

Unfortunately, many brands struggle to leverage influencer-generated content effectively. The typical flow goes like this: an influencer shares a single post on social media, the content runs its course, and that’s the end of it. Considerable time and money are invested in influencer partnerships and content creation. If brands would reuse influencer content, they could extract additional value from their already established content.

The first step is recognizing that many brands have the legal rights to reuse this content. Pro tip: check your influencer agreements. Once you’re aware of this opportunity, you’re already one step ahead of the competition.

Step two is seamlessly incorporating influencer content into your campaigns across various marketing channels. And this is where Cevoid steps in—it's our mission to make it easy for ecommerce brands to gather and showcase influencer content.

It’s time to say goodbye to missed content opportunities. Make every move count, and squeeze every value drop from your influencer partnerships!

As you delve deeper into influencer-generated content, you might wonder: is user-generated content similar to influencer marketing? Are they two sides of the same coin? In the next section, we’ll unravel this mystery and explore the differences between these two content types.

Is user-generated content the same as influencer marketing?

Sometimes influencer content is also considered part of UGC. However, these are two different content marketing strategies. Let’s explore how they differ.

Key differences between UGC and influencer content 

Creators
One of the main differences between UGC and influencer-generated content is the people behind it. While UGC is created by customers who use and trust the products—and typically don’t get paid for promoting them—influencer-generated content is created by influencers who are paid to promote the products. 

As a result, UGC is often seen as more authentic and credible than influencer content. However, while it might be true for influencers who don’t have as much experience, seasoned and reliable influencers that care about their authenticity and follower base won’t risk promoting products they don’t stand by.

Because what happens when influencers promote products they have not tried for themselves? The promotion feels inauthentic. A successful influencer marketing strategy focuses on authentic, reliable content from influencers who are trusted within their community and have earned their respect as experts in their niche.

Creative control
Another difference between UGC and influencer-generated content is the level of control brands have over the content. 

When working with influencers, brands generally have more control over the content that is being created. They can specify what the influencer should show in their photos and videos, or even provide specific guidelines. 

When it comes to UGC, brands typically have less control over what’s created. They can encourage customers to create content, but they cannot control the message or the way it is presented.

Cost
In terms of cost, UGC is generally less expensive than influencer-generated content. In most cases, customers share content with their favorite brands without expecting to be compensated. Plus, customers tend to feel flattered to see their photos and videos used in their favorite brand’s marketing campaigns.

Meanwhile, influencer-generated content can be quite pricey, especially when working with influencers who have a large follower base.

One of the main advantages of influencer marketing is that when you work with influencers, you can be sure they’ll create captivating content. And since they have a more extensive follower base than a standard customer, they are guaranteed to reach a larger audience.

Another benefit ecommerce brands can get from influencer marketing is increased engagement. This is because shoppers are more likely to like, comment, and share content from someone they admire. Plus, influencer content also allows brands to showcase products in a more organic and natural way, as opposed to traditional ads that can come across as forced or inauthentic.

User-generated content is a valuable asset for any ecommerce brand, particularly regarding authenticity and credibility. Since UGC is created by customers who use and trust the products, it’s more authentic and relatable to other potential customers than any branded content or paid promotion.

Another benefit of UGC is the potential for increased brand awareness and reach. When customers create and share content related to your brand, they’re essentially acting as promoters for your business. This can help increase your brand’s visibility and attract new customers who otherwise may have been unaware of your products. 

Additionally, UGC is a cost-effective marketing strategy. Rather than investing in expensive ad campaigns or photoshoots, brands can leverage content created by their own customers for free.

Read more about the benefits of UGC for ecommerce brands.

Since UGC is more cost-efficient and wins the authenticity game, does this mean you should prioritize customer-made UGC over influencers? Absolutely not. Despite multiple differences, UGC and influencer marketing are not mutually exclusive. They complement each other, and combining influencer marketing efforts with UGC will give ecommerce brands an absolute content powerhouse.

UGC and influencer marketing are not mutually exclusive. This is why combining UGC with influencer content creates a dynamic, engaging, and authentic marketing strategy that you should definitely try.

UGC can boost influencer-generated content by creating a sense of community and user engagement around your brand or a specific product. In return, influencer content can help UGC: when influencers share UGC, it gets exposed to a wider audience and increases credibility. 

Plus, influencers can guide and inspire their followers, encouraging them to create and share UGC related to your brand.

Get more out of your influencer marketing collaborations

The process of influencer marketing typically includes brands paying influencers a flat fee for an agreed-upon deliverable. Coupon codes are one of the most popular ways to measure influencer content performance, but unfortunately, they're not entirely reliable. Measuring the true impact of an influencer’s content piece is an ongoing challenge, but it’s one UGC can help with. 

Brands could incentivize influencers to create campaigns to get high-performing UGC for a specific product. For example, the influencer can put out a call to action for their followers to shoot a selfie with a particular product and upload it through a dedicated link. This would generate fresh UGC and make successful influencer marketing campaign metrics more traceable, as the UGC doubles as proof of purchase.

Another way to improve your influencer content is by partnering with influencers for long-term collaborations instead of one-off campaigns. This approach allows for more creative freedom and authenticity, leading to more reliable content and higher engagement rates. 

Plus, if customers notice an influencer having repeated collaboration with a brand instead of a one-off, they’ll be more likely to trust and try out the promoted product.

Encourage your customers also to do the influencing

Your customers, regardless of their follower count, are influencing their audience daily. They have friends, family, and social media followers who care about their whereabouts and hold their recommendations in high esteem.

The customers don’t necessarily have to be considered “real” influencers to promote your product. While they may have a smaller following, your customer’s product suggestions usually hold more power among their peers since they come from someone they know.

Encouraging your customers to create UGC for your brand is a fantastic way to boost your word-of-mouth marketing and get the customer more hyped about your products. When customers feel their contributions are valued, they’re more likely to purchase from your brand again and keep engaging with you in the future.

Read more on how to encourage your customers to create more UGC for your brand.

Combine UGC and influencer content across your storefront

When it comes to captivating your website visitors and providing a truly inspiring experience, the combination of user-generated content and influencer content can work wonders. By strategically integrating these two types of content throughout your storefront, you can create a dynamic, engaging, and inspiring environment that resonates with your customers. 

Here are a few effective ways to bring UGC and influencer content together and leverage their power:

1. Showcase UGC and influencer content mix on product pages
Greet your shoppers with a captivating gallery with real people enjoying your products! Incorporating visually appealing galleries highlighting how other customers and well-known influencers use and endorse your products creates strong social proof and inspires website visitors. Plus, it helps customers understand how your products look in real life.

2. Create a Community Wall
Dedicate a page on your website for your beautiful community members. On this page, curate and display UGC and influencer content to allow your website visitors to explore diverse content created by your creative community members. You create a sense of inclusivity and belonging by showcasing this mix of authentic and influential content. And, if you add an upload button to your gallery, you can inspire other customers to join the conversation and become part of your brand community.

3. Benefit from UGC and influencer content on any other page
Consider adding galleries with both UGC and influencer content on other relevant pages throughout your website. For instance, a gallery like this could be highly beneficial on "Trending" or "Inspiration" pages, where visitors seek inspiration and validation for their purchase decisions. A combination of influencer content and UGC offers a dynamic and visually appealing experience that motivates customers to engage with your brand and further explore your product offering.

By strategically combining UGC and influencer content across your storefront, you create a smooth synergy that highlights the authenticity of your community and inspires customers.

Head of Product

Just remember—the key is to curate and showcase this content in a cohesive and visually appealing manner that aligns with your brand's identity and resonates with your customer base. 

Then, experiment, analyze the results, and refine your approach to find the perfect balance that keeps your customers engaged and eager to be part of your brand story.

Choose the best tools for your influencer and UGC needs

While UGC and influencer-generated content are different types of content, they can beautifully work together to create a more effective and authentic content marketing strategy. By leveraging both UGC and influencer-generated content, ecommerce brands can reach more potential customers and build stronger relationships with existing ones.

Combine influencer platforms with Cevoid
This is a trend we've noticed among Cevoid customers. Ecommerce brands use influencer platforms and then capture influencer content through Cevoid to make the most out of it alongside UGC.

With Cevoid, you can effortlessly collect and showcase influencer content and UGC, manage each creator individually, and make informed decisions based on their performance and preferences.

Our hands-on team at Cevoid would love to help boost your visual content efforts and take your brand beyond. So if you’re ready to elevate your business and take a load off your busy-bee team, give Cevoid a go with a free trial.

Or, if you’d like to talk in more detail, schedule a call with us. 
We’re always happy to help! 💜

Make the most out of your content strategy by aligning influencer marketing and UGC

Discover how ecommerce brands can make the most out of influencer marketing efforts while utilizing UGC.

Streamline UGC and influencer marketing efforts for ecommerce - Cevoid

Streamlining UGC and influencer content for ecommerce brands

In the current e-commerce landscape, building a community around your brand is more important than ever. Did you know that around 50% of a company’s revenue is from 8% of its most loyal customers? A thriving brand community is a potent tool for your business because they’ll keep purchasing from you and motivate others to do the same.

But do you know what your brand community consists of?

Within your community, there are thousands of potential creators, each with their own unique set of characteristics, needs, and desires. Since they’re an integral part of your community, it’s crucial to understand and support them to build better relationships and a stronger and more engaged customer base.

In this blog, we’ll dive into the four main creator groups within your brand community and explore the best ways to engage, support, and collect content from each one of them.

But first, let’s take a closer look at what a brand community actually is.

In e-commerce, a brand community is defined as a group of people who share a common interest in a specific brand and its products or services.

So what is the goal of a brand community?

The ultimate goal of a brand community is to cultivate a space where each community member feels motivated to interact with others and share their experiences with your brand. Through communities, e-commerce brands can establish themselves as more than just a seller of goodies but also as a reliable vortex of information, inspiration, and support for their customers and other members.

What is the benefit of building a brand community for e-commerce?

Building a community for e-commerce brands has plenty of benefits, such as:

Through a brand community, members can offer valuable feedback, exchange recommendations, and support one another. By building a vibrant community, e-commerce businesses can stand out from the crowd and drive more sales. When customers feel a sense of belonging, they’re more likely to stick around, buy from your brand again, and even refer you to their friends.

What are the main creator roles in a brand community?

There are four main creator roles in every e-commerce brand community. So without further ado, let’s check out what makes them tick and how to reach, support, and motivate them to become active members of your community.

The first group is social customers. These customers love to share their latest purchases on social media and tell their followers about their experiences with different brands and products. Plus, they happily engage in conversations with brands.

How social customers share content
Social customers usually post their experiences with brands and products on their own. While some of them are aspiring creators that would love to be considered for a paid collaboration, there are also plenty of social butterflies who want to try new products and tell their follower base all about their experiences.

This brand community creator group posts often, from a couple of times a week to a couple of times a day. Social customers are easily discoverable as these consumers love to tag their favorite brands and add hashtags to their post descriptions.

How to collect content from social customers
Since these consumers are avid social media users, the most effective way to collect their content is—you guessed it—through social media. Moreover, since social customers usually want to be associated with their favorite brands, they’ll feel flattered you’d like to use their photos or videos.

If you want to save time and automatically retrieve tagged and hashtagged content from Instagram, try Cevoid. Once a new post featuring your brand is posted, our platform will automatically add it to your inbox so you can review it, effortlessly request use rights, and use it all over your marketing channels.

How to support social customers in your brand community
Since this creator group is self-motivated, they’re easy to support. As long as you interact with their content, either by commenting a supportive emoji on their posts or proudly using their creations in your marketing, they’ll feel valued and motivated to create more.

However, if you’re looking to give your social customers an extra boost of motivation, create a social media contest or a giveaway.

For extra inspiration, check out our guide on ways to motivate your brand community to create more content.

Another valuable yet quiet brand community role is the quiet customers. While they might tell their friends about their latest online haul, this consumer group rarely shares their shopping experiences online. However, quiet customers can give you valuable insights about your product, and this group also creates content and would happily share it with your brand if you asked.

How quiet customers share content
Hate to break it to you, but the short answer is: they don’t. That’s why they’re called quiet customers. Most often, they’re the type of consumers that enjoy your products but don’t necessarily post about their purchases and experiences on social media. Or, if they do, they rarely post, have a private account, or avoid tagging brands or talking about their purchases.

How to collect content from quiet customers
One of the best things about e-commerce is that you get to ask for the customer’s email address during the checkout process. That means you already have a way to get in touch with this member group. After the customer has received their order, send them an email asking for a visual experience with their purchase. 

Additionally, we recommend always keeping the upload CTA button in your galleries activated to allow your community to upload content directly through your website.

How to support quiet customers in your brand community
The key to engaging with your quiet customers is to give them a good reason to share content with your brand. Providing this customer group with tools to share content without using their social media is a great start to including them in your brand community and letting their experiences be known. To motivate them even further, offer a discount code or a freebie in exchange for a photo or video to make their efforts worthwhile.

Plus, studies show that acquiring a new customer tends to cost 5x more than retaining an existing customer. So don’t sleep on the quiet customers; activate them!

Next up in our brand community creator role list are influencers. These highly social creators collaborate with different brands, have a large following, and know how to steal the show. Plus, many influencers promote only the products they would personally use, so they have a high trust rate and relatability.

How influencers share content
Influencers are the kings and queens of social media. They post tons of Instagram stories, posts, Reels, TikToks, and YouTube videos. While each influencer has their own niche, and some may capitalize on just one social media channel, they’re likely to post regularly and don’t keep their followers waiting for new content.

How to collect content from influencers
If you already have influencers you’re collaborating with, whitelist them to instantly access their content. Allow their newest creations to automatically show up on your UGC galleries without extra approval and make your collaboration a breeze.

Alternatively, give your influencers an upload form to store their content. Their creations will be stored on your Cevoid UGC hub for easy access, and you won’t have to dig through countless Google Drive folders or email threads to find what you’re looking for.

How to support influencers in your brand community
Influencers are self-driving creators that are also on the lookout for good collaboration opportunities. If they’ve already agreed to work with you, give them a way to share content with you that makes the collaboration process easier for both parties (see the “How to collect content from influencers” section above).

The easier it is to work with you, the more likely influencers are willing to collaborate with your brand in the future.

Last but not least, employees are the fourth main creator group in your brand community. Unfortunately, they’re the most overlooked creator group in brand communities. Your team works with your brand daily, and they know your products like nobody else. And that is why employees can be fantastic brand ambassadors when given a chance.

Consumers love to learn about the day-to-day at their favorite brands, so give them a peek by encouraging your employees to share the behind-the-scenes content. This will help boost employer branding and give your brand community an insider’s look.

How employees share content
Depends on the individual. Some employees may be more active on social media and already act as brand ambassadors, while some may keep a low profile. Nevertheless, when given a little nudge, every creator in this group would be happy to share their experiences with your brand and product.

How to collect content from employees
The easiest way to collect content from your employees is through direct upload forms. In your Cevoid UGC hub, create a dedicated folder for photos and videos made by your team and share its link with your team through email, Slack, or any other messaging solution you prefer.

That way, your employee content will always be accessible in one neat place, and your team won’t have to take the extra step of posting on social if they don’t feel like it.

How to support employees in your brand community
This is a question that’s deeply rooted in employee branding. If your team is happy working with your brand, they’ll gladly advocate for it. But, overall, the healthier your culture and employee satisfaction, the easier it will be to empower your team to create behind-the-scenes content you can use to build a closer relationship with the rest of your community.

Creating a strong brand community is all about understanding the different creator roles and how to work with them. Everyone has a unique perspective to offer, be it a social customer, quiet customer, influencer, or employee.

By understanding these four key roles and adapting your approach to match, you can build a thriving brand community that inspires potential customers and fosters loyalty, growth, and engagement. So go ahead and nurture your creators in a way that works best for them, and you'll create a thriving community that swears by your products.

Not sure where to begin your UGC journey?

If you’re curious about how user-generated content can help your business, schedule a coffee chat with us, and we’ll help you understand how your business can best benefit from UGC.

Or, give Cevoid platform a go with a free trial, play around with different built-in UGC tools, and let us know if you have any questions!

You’re not alone—we’re here to support you every step of the way. 💜

Explore the four creator roles in every e-commerce brand community and learn how to support and collect content from them.

Learn about the four main creator roles in every e-commerce brand community and how to support, encourage, and collect content from them.

The Four Creator Roles in Every E-commerce Brand Community - Cevoid

The Four Creator Roles in Every E-commerce Brand Community

If your business mainly operates in the e-commerce space, you’ve probably collaborated with influencers. Perhaps, you’ve even built long-term partnerships with brand ambassadors to promote your products.

But have you ever considered putting their content front and center on your website? Or even creating a dedicated page (think of it as a Hall of Fame) for each of your best-performing influencers and brand ambassadors?

In this blog post, we’ll explore the benefits of creating galleries dedicated to a specific influencer or brand ambassador for your website, and show you how to make one with Cevoid.

But first, let’s touch upon the topic of creators. What exactly are influencers and brand ambassadors? And why should e-commerce brands collaborate with these creators? 

Why do e-commerce brands collaborate with influencers?

Influencers—the stars of social media—are people with a significant following who can impact their audience’s opinions, behaviors, and purchasing decisions. They often create content related to a specific niche or topic and have a community of loyal followers who trust their recommendations. 

Influencer marketing is an excellent strategy for visually-driven e-commerce brands, and there are many reasons to collaborate with influencers.

For one, influencers create high-quality content that showcases products in a visually appealing way. Relatable social proof sells, so it’s more likely their followers would be interested in buying the promoted products. Also, getting tagged or mentioned in influencer content helps e-commerce brands tap into the influencer’s follower base and reach new audiences.

Like influencers, brand ambassadors are typically chosen for their popularity and ability to connect with the brand’s target audience. They may be social media influencers, celebrities, industry experts, or even loyal customers of the brand with a large following.

But what does a brand ambassador do? A brand ambassador represents a brand and promotes its products to their audience. The main difference between influencers and brand ambassadors is that brand ambassadors build long-term partnerships with brands more often than influencers. Brand ambassadors are seen as individuals passionate about the brand and may receive special discounts, early access to new products, and other perks in exchange for promoting the brand on social media.

Brand ambassadors can help increase brand awareness, sales, and help build a stronger community around the brand. They can also provide valuable feedback to the brand about its products and customer needs.

See the table below for a visually pleasant comparison of the differences between influencers and brand ambassadors.

Comparison between influencers and brand ambassadors

How can e-commerce brands get more out of influencer collaborations?

Brands that collaborate with influencers pay a pretty penny for their content. Usually, the costs cover the influencer putting the time and effort into creating a desired content piece and sharing it on the influencer’s social media account.

However, note that most influencer agreements give brands the right to use the content elsewhere—but rarely does anyone do that. 

While an influencer’s post on their social media accounts can pay off, you can amplify these benefits by using the content in other marketing channels, such as emails and website content. After all, most often, brands have the right to reuse influencer content and are missing out by not using it anywhere else.

This is a common problem for e-commerce brands, so we’ve introduced influencer-dedicated galleries that you can put anywhere on your website. These galleries include all content from a specific influencer and can be used on sections or landing pages dedicated to that influencer. That way, you can effectively reuse your influencer content and show it off in the best light 24/7.

In this blog, we’ll refer to creator-specific galleries as influencer galleries; but know that you can put a specific brand ambassador, or any other creator in the spotlight with Cevoid.

Influencer galleries are a collection of user-generated content created by—as the name suggests—a specific influencer. These UGC galleries consist of photos, videos, or a combination of both media types, and can be displayed on your brand’s website to inspire visitors.

Influencer galleries are fantastic for promoting your products and increasing engagement within your brand community. Plus, by showcasing influencer content, you can illustrate the value of your products to your customers and curious bypassers.

Moreover, by sharing influencer content, you can build trust and credibility with your customers, as they see real—and most importantly, reliable—people using and enjoying your awesome products.

What are the benefits of creating galleries featuring a specific influencer or brand ambassador?

There are several benefits to creating influencer-specific galleries for your website. Let’s dive deeper and explore the advantages of putting a certain influencer or brand ambassador into the spotlight with Cevoid’s UGC galleries.

Featuring a specific influencer and brand ambassador on your website is a great way to inspire your customers and curious by-passers. Influencer galleries act as curated lookbooks that help your brand make a sale, and they’re particularly impactful when the featured influencer is well-known and leaves a positive impression on your target audience.

Help customers make a decision
Galleries featuring a specific creator also eliminate the guesswork for customers browsing your website, as they don’t have to think twice about what to get and how to combine certain products. In addition, by showcasing one specific creator’s content on a dedicated page, you can provide visitors with inspiration and ideas on how to use your products in creative ways. 


Turn galleries into lookbooks
Make your influencer galleries shoppable, allowing your customers to buy a whole look at once and saving them the time and effort of playing matchmaker. Shoppable influencer galleries not only drive sales but also encourage new audiences to discover and engage with your brand. When shoppers see products in action, especially when they’re used by a trusted and popular influencer, they’ll be inclined to get them as well.


Create influencer-specific pages
Take your influencer gallery game one step further by creating a dedicated landing page for a specific influencer or brand ambassador. Since influencers are skilled at creating engaging and visually appealing content, making a whole page dedicated to their content can encourage visitors to explore your brand more and potentially make a purchase.

Increased credibility with long-term collaborations

Who are you most likely to trust: a person you just met at a party or a childhood friend who’s been with you through thick and thin? 

For most, it would be the latter one. And that is why long-term collaborations with specific influencers and brand ambassadors pay off. Showcasing your ongoing partnership with a particular influencer shows there’s more depth to your creator relationships than just a one-time paid promotion. 

Any brand can get an influencer to create a paid content piece for them, but having repeated collaborations shows that the influencer sees true value in your product. Otherwise, the influencer wouldn’t be open to repeat collaboration. After all, their reputation is affected by the value they provide their followers.

Did you know that influencers’ credibility is also improved when they collaborate with brands that fit their niche? A credibility boost goes both ways: your influencers help you, and you help your influencers.

Consumers are more likely to trust recommendations from real people than brands and photoshoot models they have no personal connection with. User-generated content is more authentic and trustworthy than brand-created content because it comes from people who have used and enjoyed your products. However, influencer content takes social proof to the next level.

Influencers and brand ambassadors have established themselves as trusted sources in their respective niches, and by featuring them in your galleries, you show your customers that these trusted sources endorse your products. When potential customers see an influencer they admire enjoying your products, they can imagine themselves doing the same and are more likely to give your products a go.

Putting galleries with a particular influencer's or brand ambassador's content on your website shows potential customers that your products are popular and desirable. Plus, you also provide tangible evidence of their quality.

How to create an influencer gallery for your website with Cevoid?

Creating an influencer gallery for your website with Cevoid is easy. Here’s how. 😉

First, head to the Community section tab on the Cevoid platform. Find the star you wish to create a dedicated gallery for and open up their member profile. Then, click More and click Create gallery.

make-gallery-video-compressed.mp4

Select layout and styling for your influencer-dedicated gallery just like you would with any other Cevoid UGC gallery.

Here’s an example of what an influencer-specific gallery can look like. Choose your desired layout, change up the colors, and pin your best-performing photos and videos.

A masonry gallery featuring a specific influencer's content

Once you’ve perfected your UGC gallery featuring a specific influencer or brand ambassador, it’s time to embed it on your website. click Embed gallery in the top right corner. 

Copy the <div> code and paste it into any coded page on your website where you want your gallery to appear. 

If you need any assistance, take a look at our Help Center or contact us directly. We're always happy to help!

Showcasing any star creator in a dedicated UGC gallery has multiple benefits for e-commerce brands.

First off, creating a gallery featuring one particular influencer or brand ambassador is a fantastic way to inspire your website visitors and showcase your products in a way that oozes credibility. Also, these galleries provide strong social proof and make your product offering and brand feel more reliable. 

And with Cevoid’s easy-to-use platform and community management tools, creating and embedding these galleries on your website is easy-peasy.

Let your best performers shine—it’s a win-win for everyone! 💜

Creating a gallery featuring any star influencer or brand ambassador to improve sales and grow a community around your brand.

Learn about the benefits of creating galleries featuring any star influencer or brand ambassador, improve your sales and grow a community around your brand.

Promote a specific influencer or brand ambassador through UGC galleries - Cevoid

Put an Influencer in the Spotlight with a Dedicated UGC Gallery

Imagine walking into a room where everybody knows you and loves everything about you. They’ll cheer you on when you’ve got news to share, and they’ll tell their friends how awesome you are. That’s what having a brand community feels like.

E-commerce brand communities consist of shoppers passionate about a specific brand, primarily because they’ve had positive experiences with its products. These customers are happy to share their positive feedback with others and inspire their own audiences to try out products they enjoy.

Given that 88% of consumers globally trust recommendations from friends and family more than any form of advertising, the so-called word-of-mouth marketing has never been more relevant. That’s because a recommendation from someone a shopper personally knows is much more credible and trustworthy.

Brand communities are becoming progressively important for e-commerce businesses as they focus on building sustainable communities around their brands. 

But what is community management, and how can it help brands build better customer relationships?

At its core, community management is about fostering connections. It aims to create a space where people can come together, engage in conversations, share experiences, and support each other. And community managers are like the DJs of a virtual dance floor, playing the right tunes and getting everyone to vibe together.

But for the brands, community management is about more than just fun and games—the entertaining stuff is left for the community members. It takes patience and consistent work to keep the conversation going, resolve conflicts, and ensure everyone feels heard and valued.

A community manager is the glue that holds the community together and makes sure it grows in the right direction. But taking care of a whole community can be a bit of a task, so the first thing to focus on is choosing the right community management tools to take a load off your team.

However, managing people is like herding cats, but with fewer hisses and more spreadsheets. This is why we at Cevoid strive to take away your spreadsheet hassle and make your community management easy-breezy.

How can I manage my brand community with Cevoid?

Our mission at Cevoid is to make your community journey smooth sailing. That’s why we’ve created a whole new section on our platform called Community. It encompasses different tools for how you can overview your members, manage them, and understand them better, helping you create better relationships with people passionate about your brand.

Here are seven ways Cevoid can help you manage your lovely brand community.

1. Get an overview of each member within your community

Member profiles make tracking each creator’s contributions to your brand community convenient. Every community member you have on your Cevoid workspace now has a dedicated profile.

You can see all their content in one place on their member profile, like a creator portfolio. No matter if it’s content from Instagram, direct upload links, or in-house photoshoots uploaded directly by your teammates—it’s all on the respective member’s profile! 

Plus, you can easily review and approve or remove it from the profile.

member-overview.mp4

2. Build member-specific galleries for your website 

With Cevoid, you can create a UGC gallery featuring content from one specific member within your brand community. Be it an influencer, brand ambassador, or a star customer—put their inspiring photos and videos in one pretty widget and let your creators shine!

UGC galleries featuring a specific member improve the community feeling for your brand. Seeing other customers who are satisfied with your products and who’ve had repeat purchases from your store creates a sense of safety and trust for newcomers.

Member-specific galleries are ideal for influencer and ambassador pages as well. Put your fabulous influencer photoshoots on display to highlight the contributions of your community members and encourage others to participate.

Tutorial - Create a member-specific gallery from member page (1).mp4

Sort your members the fun way! Create custom roles for your community members so you can tell apart your influencers, ambassadors, customers, or employees in just a click.

All member roles are visible in the left sidebar within the community tab. You can create new roles in seconds and customize them with an emoji of your choice.

Improve relationships with customers, influencers, brand ambassadors, and other community members through Cevoid’s community management tools.

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