Today, Cevoid is launching an Influencer Content Hub on our platform.
This tool was suggested by our customers and is meant to help brands with:

Make it easy for brands to collect and manage visual content from Influencers and brand ambassadors

Make it easy for Influencers and brand ambassadors to continuously share visual content in bulk with the brand.

Make it possible for brands to showcase influencer-Generated Content on their website.

By including this feature in the Cevoid platform, we allow brands to combine Influencer-Generated Content with UGC from their customers (User-Generated Content) in inspiring galleries and pages on their websites.

How brands can collect content from Influencers

The Influencer Content Hub allows merchants to create dedicated upload pages for their influencers and brand ambassadors.

When invited, the influencer a link to their dedicated page which they can access through email login. This page provides the influencer with an easy-to-use tool to continuously share content directly from their photo albums and Instagram Feed.


The influencer can bulk upload up to 20 posts. They can also crop each post and add captions. This allows the influencer to efficiently share personalized content with the brand.

Content that the brand has received through the Influencer Content Hub can be downloaded, categorized, and of course, used in Cevoid's galleries on the brand's website.

Cevoid's new Influencer Content Hub makes it easy for brands to collect Influencer-Generated Content and to showcase it on their website

Cevoid's new Influencer Content Hub makes it easy for brands to collect Influencer-Generated Content and showcase it on their website

Influencer Content Hub| Collect Influencer Posts | Showcase on website

We're excited to announce that we are opening access to our public API for merchants to access Cevoid's UGC platform and all content. This is perfect for merchants that run a headless setup or want to build a custom UGC experience for your customers. At the same time, we are launching the possibility to integrate through Google Shopping feed XMLs. That way you can easily sync your product data without doing any extra work. 

With these integrations, we are making Cevoid's platform for Visual UGC available to the majority of merchants around the world. 

Cevoid allows brands to collect content from all parts of their community, through channels that suit the customers the best. The collected content can then be used in a variety of interactive galleries to inspire new customers.

Use our styling tools or your custom CSS styling

Access a galleries posts and build your own galleries and UGC experience.

Send API requests to receive posts for a specific product or category.

If we do not offer direct integration with your E-commerce platform, you will now be able to use the Cevoid platform for Visual UGC. By adding Google Shopping Feeds you will be able to display shoppable product tags in your UGC posts and access Product page galleries.

Cevoid platform for Visual UGC now supports integration through our public API and with Google Shopping Feeds

Integrate your E-commerce store through our public API and Google Shopping Feed

Visual UGC platform with support for API integration

Integration through Public API & Google Shopping Feed

How appreciated brands can tap into their community to access creative content

Producing creative and inspiring content is hard. It often takes a long time and in these times, new brands need to create new content constantly. But appreciated brands have one huge advantage, they can ask their community to be a part of their content creation!

We call this Community-generated content, content that has been produced by all parts of the brand's community. The largest part of this is the customer base (UGC), but the term Community-Generated Content also includes ambassadors (AGC), influencers (IGC), and employees (EGC). Each part of the community has the opportunity to share content but how they prefer to do that often differs. 

We will now explain concepts like UGC, IGC, EGC, and EGC and have a look at how a brand's community can contribute to the future of the brand by creating content for and with the brand itself. 

UGC is an acronym for User-Generated Content. UGC is content that a brand's customers and users create. The most common forms of UGC for DTC brands are Visual UGC (Photos and videos) and reviews. UGC is a create to build social proof.

Brands that use photos and videos from their customers often create a closer relationship with them and builds a stronger community and feeling of being a part of the brand. When brands use Visual UGC on their website and in other channels, they allow new visitors to be inspired by other customers.

What is EGC? (Employee-Generated Content)

Employee-Generated Content, or EGC, is content that is created by the brand's employees. Beyond the professional photos some employees create in their job roles, brands today have the opportunity to use photos from all of their employees. EGC photos are often more authentic and inspiring than professional photos.

EGC can be used to inspire future employees with how their future workplace and work-life looks like. EGC can also be used to give customers an insight into what happens behind the scenes at their favorite brand.

What is IGC? (Influencer-Generated Content)

IGC, or Influencer-Generated Content, is content produced by Influencers. Collabs with influencers are often meant to reach the influencer's followers and to associate the brand with the influencer's brand. By collecting the IGC through the rights channels, their content can be reused long after the influencer has posted on Social media.

Some brands miss out forgets that the content they have paid for also can be used together with other Community-Generated Content on their website to inspire new customers.

What is AGC? (Ambassador-Generated Content)

AGC is visual content created by a brand ambassador. A brand ambassador often has a closer relationship with the brand and produces content for a longer period.

Brand ambassadors can be found among customers, friends, employees, and influencers. What makes them special is that they often produce more content and do so more continuously. By providing brand ambassadors with dedicated upload channels, they can share more easily and often.

How brands can collect visual content from all parts of their community

Cevoid's platform for Community-Generated Content provides brands with tools to collect and manage content from all parts of their community. Once the photos and videos are collected, the brand can easily create interactive galleries for their website to showcase content from their community and to inspire new visitors. All galleries can also be designed and customized to match each website and channel.

Collecting visual content through Branded upload forms (UGC + EGC)

With Cevoid, brands can create upload forms and pages where their customers and employees can share photos and videos directly from their device, without the need of sharing on social media. When they upload they are also given the option to add a description, their name, and a profile picture.

Collecting visual content through Instagram @mentions, tags and #hashtags (UGC + EGC + IGC + AGC)

In the platform, brands can easily monitor Instagram posts from their favorite hashtags and where they have been tagged or mentioned. 
When the brand finds posts they want to use, they can easily send a personalized rights request through Instagram DM, where they ask for the rights to use the post on their website and in their channels. The rights request contains a dedicated URL where the owner of the post can verify and approve the request in under 15 seconds. 

Collecting visual content through Creators Hub (IGC + AGC)

Cevoid latest update includes a Creators hub, where brands can invite influencers and ambassadors. Each creator (influencer or ambassador) gets their own login and dedicated upload page where they can bulk upload visual content. The first time a creator log in they fill out the information about themself, which then will be reused for future uploads. The Creators Hub allows brands to collect visual content from their influencers and ambassadors through an easy-to-use tool and to includes this content in their Community-Generated Content galleries. 

How brands can showcase visual content collected from their communities

In the Cevoid platform brands can easily create galleries, decide what content sources that they should contain, and style them to match the brand's website and visual profile. All this can be done on the platform through easy-to-use tools and without writing any code. The galleries are then embedded in the brand's website and are automatically updated when the brand approves a post on the Cevoid platform.

Product pages and shoppable galleries (E-commerce only)

Brands can add product tags to the content. This makes the posts shoppable in the galleries so their customers can buy the products being featured in inspiring photos and videos.


The product tags also make the posts appear in Cevoid's product page galleries, a dynamic gallery that automatically changes its content to only display posts of the product on the specific product page. 



Community content concepts such as UGC, IGC, and AGC explained and How brands should use content from all parts of their community in their content strategy

What is UGC? A Guide to Community-Generated Content for DTC brands

Yesterday Shopify made their new theme Dawn available for all Shopify merchants. The Dawn theme is a minimalistic theme that allows the usage of sections and blocks on all store pages. 

We have updated Cevoid's Shopify app to work seamlessly with the new theme architecture. This Allows all Shopify merchants using Dawn or other Online Store 2.0 themes to add User-generated galleries as sections and blocks on ALL store pages.
 The best part, it takes almost no time at all!

What are Shopify Online Store 2.0 themes and Shopify Dawn theme?

It is fair to say that Shopify's new theme solution included in Online Store 2.0 is a major update. And it will make it possible for even more entrepreneurs to build the e-commerce success stories of tomorrow. 

The major change with Shopify's new themes is that stores can be built completely with interactive sections and blocks and thus removes the need of changing any code manually. On earlier themes, now called Vintages themes, sections were only available on the home page. 

These sections and blocks make it possible to personalize all pages and to include apps from the Shopify app store, once again without editing any code.

The Dawn theme is Shopify's own theme that supports Shopify Online Store 2.0. The Dawn theme is available for free for all Shopify merchants. 

How do Cevoid's UGC platform and Shopify app work?

The Cevoid UGC platform allows you to collect, manage photos and videos from your customers and to showcase them on your Shopify store in shoppable galleries.


Collect photos and videos from your customers with Cevoid

Invite customers to share in branded upload forms

Track Instagram hashtags, mentions, and tags. Send rights requests to the posts you want to feature in your UGC galleries

Approve posts to auto-publish to your UGC galleries (auto-approval available)

Add product tags to the posts to make them shoppable in galleries

Showcase UGC on your Shopify store with Cevoid

Change gallery styling and layout to match your brand and pages

All galleries are ready to be added as sections or blocks, without any coding

Default UGC galleries for Product pages, Instagram Feed, and All posts

Build custom galleries and decide what UGC should be showcased

Cevoid's Shopify app for User-generated content

Our updated Shopify app has full support for sections and blocks and can be added to all your pages. The Product page gallery is a dynamic gallery that automatically updates the gallery's content to show UGC posts of the specific product.


Cevoid's Shopify app for Visual UGC is available with a free trial here.

Embed UGC galleries on Shopify Dawn store in under 30 seconds

WIth Shopify Dawn and other Shopify Online Store 2.0 themes, Cevoid galleries can be added to any page as a section or a block.
Our sections and blocks also allow you to add a title and paragraph. It is also possible to edit the size, color, and alignment of these, all within the Shopify theme editor. You can learn more on how to add our Shopify section works here.

This means that you will be able to add UGC galleries, with matching a title and description, to your Shopify store in under 30 seconds.

Add gallery as a Shopify OS 20 section

How Cevoid's Shopify app integrates with the new Dawn theme and other ​Online Store 2.0 themes and makes it possible to add UGC galleries on all store pages

Add User-generated content to Shopify Dawn in under 30 seconds

Why UGC is important for Direct-to-Consumer brands

1. Out of those who share UGC, 84% of consumers share User-Generated Content to support brands or initiatives they care about. 68% of customers share to influence, inform or inspire others around their favorite products 

2. Millennials contribute to 70% of the UGC found online

3. 90% percent of consumers finds User-Generated Content helpful

4. Among 93% of consumers, UGC was found helpful when making a purchasing decision.

5. Among millenials, only 1% find brand advertising trustworthy enough to even click the link. 

6. Millennials believe that UGC is 35% more memorable than other media  

7. 78% of millennials state they would rather see photos from other customers over the brand’s own professional photos.

8. The top reasons brands use UGC are for authentic content (87%), to engage their audience (72%), and because it is easy and/or inexpensive to source

9. When looking for inspiration, 48% of consumers say that User-Generated Content is a great way to discover new products

10. 85% of consumers find visual UGC more inspiring than brands own photos and videos

11. In one of their User-Generated content campaigns, Burberry saw a 50% increase in year-over-year e-commerce sales.

12. Coca-Cola’s impressive Share a Coke campaign attributed to 550,000 UGC posts on Instagram

13. In a ComScore study, customer engagement is 28% higher with User-Generated Content than with content that is professionally created.

14. Brands that use UGC on their website have found a 20% increase in returning visitors.

15. Marketers have, according to Hubspot, found a 90% increase in time customers spend on websites that featured UGC.  


16. According to a survey made by Shopify, only 20% of consumers trust information that comes from brands. At the same time, 54% of the respondents answered that they trust online reviews from other shoppers. 

17. 71% of consumer agrees that consumer reviews make them more comfortable that they are buying the right products 

18. According to research from digital think tank L2, 55% of consumers trust UGC over other forms of marketing

Increase conversion with UGC on product pages

19. According to Social media week, only 47% of brands utilize UGC on their website, while 80% use it in Social media posts 

20. Product pages with User- Generated content have been found to increase conversion by 29% 

21. According to L2 only 9% of 250 researched companies displayed UGC on product pages, despite that doing so increased conversion rates.

22. In the same research, L2 showed that only 8 out of 250 brands featured UGC from Instagram onto an off-site gallery

23. Three months earlier L2 found out that, by displaying User-Generated Content on product pages, conversion rates jump 2.4 times for Jewellery, 1.7 times for footwear, and 1.6 times for beauty and consumer electronics

Make sure to use a UGC platform, such as Cevoid, that ensures correct rights management so you don't have to worry about copyright issues. Also, provide customers with ways to share UGC both on social media and directly on your website without the need for a social media account.

24. Copyright is a huge concern for marketers. 57% of marketing not working with User-Generated Content says that fear of copyright issues is the biggest holdback.

25. More than half of consumers want brands to tell them what type of content to share

26. The most popular way of collecting UGC is to ask customers to share their User-Generated Content photos on social media with a branded hashtag.

27. At the same time, Three-quarters of people (75%) say they are unlikely to post content with a branded hashtag from a company. Hence, you should provide the possibility to share UGC both on and outside social media.

Learn why User-Generated Content is important and how your DTC brand can use it to inspire customers and boost sales

Learn why User-Generated Content is important and how your DTC brand can use it to inspire customers and boost sales by using UGC on your online store

27 UGC stats every Direct-to-Consumer brand needs to know

27 UGC stats every direct-to-consumer marketer needs to know

Blog

Stories to help you bring your best ideas to life.

Influencer Content Hub

Integration through Public API & Google Shopping Feed

A guide to Community Content concepts

Add User-generated content to Shopify Dawn in under 30 seconds

27 UGC stats every direct-to-consumer marketer needs to know